Dead Sea - a gift from nature
The Dead Sea: A world-famous treasure- trove of health and beauty since antiquity, the Dead Sea is a gift from nature.
Rich in life-enhancing minerals, the Dead Sea waters and mud have been acclaimed throughout the ages. This unique body of water is situated on the Syrian-African fault, a geological phenomenon that came into being some three million years ago during a great natural upheaval. Many ancient layers of mineral-rich earth were exposed. Salt water springs erupted, forming a valley and a lake 400 meters (1300 feet) below sea level, making it the lowest place on earth.
An evaporation process continuing for thousands of years resulted in increased levels of minerals and salt in the lake, which is known as the Dead Sea.
The composition of the Dead Sea is considered unique, containing the highest levels of magnesium, calcium, silica, sodium, and potassium in comparison to any other body of salt water in the world, including the oceans. Since ancient times, millions of people have come to the region to relax, to enjoy its beauty and to experience the healing, beautifying, and rejuvenating powers of the Dead Sea.
These visitors soak in the famous waters and coat themselves in the celebrated revitalizing black mud. Medical research and multiple studies have proved beyond all doubt the efficacy of these minerals in treating and preventing various diseases such as psoriasis, acne, and rheumatism. As in the past, the Dead Sea continues to attract tens of thousands of visitors annually to its many resorts and treatment spas.
nio is a company headquartered in Israel and based upon science. It has a totally innovative vision, combining the natural raw materials extracted from the Dead Sea with cutting-edge technology.
nio’s range of products is based upon many years of medical and scientific research about the benefits of the Dead Sea minerals for peoples’ skin and welfare.
nio introduces a different philosophy about relaxation and the link between body and mind, boasting a different and unique experience.
All nio products primarily have in their composition the water, mud and salt from the Dead Sea, rich in minerals that are beneficial to your health and beauty since the ancient times, a gift from the nature. Since that time, millions of people visit this area to relax, enjoy the Dead Sea beauties, and try its therapeutic, rejuvenating and beautifying effects.
Check out nio bath & body collection
Some of the nio products ‑ the bath mineral salts, for example ‑ have high concentration of 21 essential minerals, such as magnesium, calcium, sodium, potassium, zinc, among others, and 12 of these minerals cannot be found in any other sea or ocean, only in the Dead Sea. Some of the properties are known for promoting a relaxing effect, nourishing the skin, activating the circulatory system and easing rheumatic discomfort and metabolic disorders.
Medical researches and many scientific studies undoubtedly prove the efficiency of these minerals for treating and preventing diseases like psoriasis (Dr. J. Arndt, 1982), acne, eczemas, rheumatism, circulatory inefficiency and tension provoked by stress.
The brand name
The name nio originates from the oriental philosophy, and refers to the name given to the guardians that were positioned at the sides of Buddhist temples entrances. In Japan they are called “nio-mon”, which means “nio gate” or “nio entrance”, and repel evil spirits, preventing them from entering the temples. It is also believed that “nio” was the one who followed and protected “Buddha” during his trips throughout India. Nowadays, the nio’s about whom we are talking were replaced by the current guardians of the temples, in a Lion-Dog shape.
The name nio was selected in order to convey the idea of protection to the visitors, customers, community, environment and animals, so as to achieve a Better World. And also because it means “DUO” in Japanese, and the name was associated to the two partner sisters that created the Brand in Israel.